Lviv City Council together with the representatives of Lviv tourism sphere organize the first tourism conference “Win with the Lion!” which will be held on October 29-30, 2009 in Lviv.

The purpose of the event is to exchange experiences in positioning the city as a tourist center and establishing the cooperation between the tourist areas at both national and international levels.

The agenda provides presentations of local and foreign experts in tourism area, round tables on branding and city’s tourism products, master classes, and also the discussion of the city joining the International Association «European Cities Marketing».

“Win with the Lion!” is:
• the platform for cooperation between the tourism industry leaders
• exchange of experience in cities’ branding and marketing
• presentation of best case practices in tourism management in European cities
• generating ideas, discussions, debates
• establishing partnerships
• presentation of Lviv tourism products

It is the second party of this project. This time it is devoted to the creative achievements of the Gadyukiny Brothers band. The first party Vyshyvanka Party Propaganda Music held on the Independence Day of Ukraine. This night in “Pozitiff” will play T-One, Marik and Omax.

Attention! Come to the party in vyshyvanka or yellow-blue drive style! For cool Ukrainians entry is free! Club reserves the right to check dress code and hold face control.
Official site of the project www.coolukraine.com.
Partner of MTV project Cool Ukraine is the advertising, marketing and PR agency Pure*

MTV channel has launched a great youth movement Cool Ukraine. Konstantin Stryukov, CEO of MTV Ukraine, had pronounced the following words: “If it is impossible to choose parents, the home you choose. And we have made our choice. Our motherland is Ukraine! It’s the coolest country in the world. For us. For the Ukrainian people”.
Everyone can contribute to our campaign. On the Independence Day hang up a flag upon your door, balcony, or in the window. Dress in a shirt of Ukraine’s national team or other clothing with the colors of our country. Come out to the street with a flag or tie it up on your neck. And you’ll see that there are a lot of us – those who take pride in their country, who think it’s cool! This year the Independence Day will be the day of the yellow-blue drive. These colors you will see everywhere, and you will be part of it. And part of Ukraine. And it’s cool! We could not just pass by such an interesting and necessary project, because our company’s motto is “only what matters”. Our position is to do only those things which are really good. We have become partners of the event in order to exert forces to the social project dedicated to our motherland, and to fix in the minds of youth the slogan: Ukraine is cool country, Ukraine is important!

On all the events we will be informing more in the respective section of our site.

The names of the winners who have won in the drawing of tickets to Philip Kotler’s master class in Odesa:

1. Yevgeniy Paseka
2. Aleksandr Kovalenko
3. Aleksandra Yavorskaya
4. Nadezhda Zaytseva
5. Boris Myshinskyy
6. Oksana Sidletskaya
7. Galina Lysenko-Zhelyabova
8. Svyatoslav Klemontsa
9. Yevgeniy Makarenko
10. Eleonora Nikitina

Rules of the tickets drawing to Philip Kotler’s master class “Managing and Marketing in the Age of Turbulence” in Odessa on 18.09.2009 (hereinafter referred to as “rules” and “promotion”, respectively).

I. General Provisions.
1. Location of promotion: promotion takes place in Odessa.
2. Time of promotion: promotion takes place on 10.08.2009 to 10.09.2009 inclusive.
3. Founder of promotion: closed joint-stock company “PLASKE”.
4. Participants: individuals, who are citizens of Ukraine, who are students or graduates of higher educational establishments of Ukraine are eligible to take part in the promotion.
5. Prizes: the prizes will be tickets to the master-class of Philip Kotler “Managing and Marketing in the Age of Turbulence” in Odessa on 18.09.2009, in “Standard” package.

II. Participation in the Promotion.
1. Promotion entry is by completing the registration form on the sites www.kotler.in.ua and www.pure.com.ua and providing the organizer a document confirming entrant’s status (student card or certificate).
2. Organizers allot 10 tickets in the “standard” package for ten random winners.

III. Receiving prizes.
1. Winners will be defined by the organizers by the lottery in the last day of the promotion.
2. Winners’names will be published on sites www.kotler.in.ua and www.pure.com.ua after notification by phone.
3. The determination and decision of the organizers on all matters shall be final. The founder reserves the right to resolve all disputable issues related to the selection of the drawing winners.

IV. Final Provisions.
1. By participating in this promotion, the Parties are deemed to review and accept these rules.
2. Founder, as a taxpayer on a common basis, calculates the amount of individual income tax and deducts it in from the winners’ prizes pay.
3. The tax is calculated according to the actual tax legislation of Ukraine.

For any questions please contact us by phone 8 (032) 243-43-03

The company pure* has become the General advertising partner of the event. We have taken a series of measures to attract advertising and content partners to the master-class, production and placement of advertisement, organized the commercials rotation, held media planning and conducted media-buying, organized event promotion in the Internet and public relations support within the partnership programs. It is about two months left till the master class, and the work has not stopped for a second. The texts are written, layouts are imposed, forums and blogs are filled. There is a committed work for the result. Exactly, this is how our team used to take up the task – with such enthusiasm and persistency. Our goal is the results. Only what matters.

If you are interested in participating in the master class, please call our office number (032) 243-43-03 from 10:00 to 18:00, and also more information can be obtained by visiting the master-class site www.kotler.in.ua

01.07.2009 was started the unscheduled renaming and re-branding of advertising agency “Vyshcha Syla”. The need for renaming has emerged from the moment when there arose the first client, all matters of which had to be coordinated with foreign specialists. The pronunciation of the name “Higher Power” became a real phonetic challenge for them. We won’t be surprised if from time to time they encountered a desire to change partners for their own convenience. The time has passed, the number of such clients grew, thus in early 2009 we have taken a resolute decision to create a new brand. To tell the truth, the process is not simple, long lasting, but very pleasant in terms of the results.

So, now we are pure*.

The new name ensures pure, without unnecessary excesses, technologies, and transparent and effective results. Please note that we have added two lines, which previously were not payed enough attention to: web and PR. So, from now on we are a full-service company that is able to organize all of the marketing processes. Now we’re working in the spheres of marketing, advertising, design, web and PR.

Our motto is «only what matters». This the company’s philosophy. You put the task, and we offer you only those decisions that will ensure the best possible result. Nothing superfluous. Only what matters.